Articles in Category: PR/Marketing

Artist Statement Guidelines From the Team at GYST

From the team at artist consultancy GYST (that's Getting Your Sh*t Together!), a set of guidelines for preparing your artist statement. Their comprehensive guidelenes cover everything from what to include, what not to include, with added thoughts on voice and style. They also include sample statements of different lengths. Click onward for details....

Musicians: 5 Tips For Describing Your Sound

Describing your band's sound quickly and succinctly is a powerful tool for marketing yourself and your music, but often bands don't put any thought into how to refer to themselves, and just say something like, "we play pop music" or "we're alternative". Your quick description lets people know what to expect from you and your music, so it's worth the time to find a succinct, accurate, interesting way to describe your music. Read on for Jhoni Jackson's "5 Tips for Describing Your Sound if You're Trying to Get Press".

E-Mail Templates For Communicating With Attendees

From event-ticketing portal Eventbrite, sample e-mail templates for arts organizations and venues for communicating with guests and patrons. They offer templates for how to e-mail patrons about cancellations; e-mailing patrons and donors to ask for support; and a general template for communicating with attendees regarding unknowns resulting from the Covid-19 pandemic.

Social Media Panel with Visual Artists at Borshoff

Social Media for Artists featuring guest artists Justin Vining, Malory Hodgkin, and Aaron Scamihorn at Borshoff PR and Marketing in Indianapolis. In partnership with the Arts Council of Indianapolis, Borshoff asked artists to talk about what works for them and to share tricks they have learned over the years as they navigate social media to build their unique audience and sell their artwork.

If you are just getting started on social media, check out this Creative Live blog first for some of the basics.



Arts Organizations: Engaging Your Fan Base

In 2018, the Arts Council of Indianapolis brought together representatives from the professional sports community in Indy to speak to arts administrators about "Engaging Your Fan Base."


Special thanks to the Indiana Sports Corp, Indianapolis Colts, Indianpolis Urban League, and the Indianapolis Motor Speedway.

Musical Family Tree - the Indiana Music Archive

Musical Family Tree is the Indianapolis-based site for all home grown Indiana music - both past and present. The site hosts an archive of hundreds of Indiana bands and their music. The group, a 501c3 non-profit, also helps promote local bands and musicians as well as sponsors events and festivals featuring local music.


Thank you to our funders

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Indiana Arts Commission
Clowes Charitable Foundation

This directory is made possible in part by funding from the Willard & Anne Levin Foundation and the Indiana Arts Commission.

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